Michelin- starred chef, Sergio Herman has entered a totally different type of food concept – moving away from fine dining to launching four high end chip shops across the Netherlands.

The chip shop chain – named Atelier Frites is about creating accessible yet delicious food using Zeeland potatoes.


  • These potatoes are grown in clay soil which suits the growing of potatoes better and makes them more suitable for chip making.
  • Served with a variety of sauces including basil, pepper, truffle, béarnaise and mayonnaise with no preservatives or artificial additives.
  • Vegetables from an organic farm are also part of the Atelier offering.


Sergio aims to create the best “French fries” chain in the world.


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