In Ireland and Britain our love of everything American has grown even bigger, it seems consumers just can’t get enough American comfort, according to a recent report by global industry leader, Kerry Food Ingredients.

What is it all about?

The love affair with the American culture expands into food again with the ‘nostalgic American comfort’ foods that are different or ‘better than’ the alternatives.

What ‘sub trends’ do we see?

– Fried chicken shops

– Dude food / man food

– Cajun Food

– Gourmet hot dogs

– Gourmet burgers

– Fire charred & or smoked

– Pizza & flat bread

– Hot sauces

– BBQ – A Style Of Its Own

So the Irish politician who claimed we were ‘closer to Boston than Berlin’ was maybe just hungry at the time, and was dropping hints to the caterers in Leinster House!

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