As our nearest neighbour with many similarities in terms of food preferences, the UK market is often a good barometer of what’s happening or likely to happen in the Irish market. From a 2015 UK restaurant market study here’s an interesting chart that gives a breakdown of the market and how each sector has changed since 2008.
One big point here is the growth in ‘brands’. While in the study, ‘brands’ refer to chains, from a consumer perspective the brand is the name over the door and what it stands for. In an age where brands are constantly vying for our attention, no business can afford to ignore the power of their branding. Even as an independent food business, nurturing and developing your own brand and figuring out what it stands for with your local audience, pays dividends.
